Glide from a web design brief to a functional website

Our process organises your chaos, shows the way forward, and delivers. Discover what makes it an effective tool for marketers tired of website disappointments.

B2B marketers trust our unique web design process

Fed up with re: re: re: website feedback emails? It doesn’t have to be that way.

Websites are tough to build. They demand multiple experts – from tech to marketing to product. To name a few. Everyone involved has preferences and expectations. So, alignment quickly becomes a problem. No clear way forward. You end up with a half-baked solution that barely serves the business. But you know all of that. You’ve been there and now you’re here.

Sadly, the traditional approach to web design isn’t flexible enough. It doesn’t account for human nature and business dynamics. It’s too slow and too stubborn. It can’t handle the demands from the modern marketing team. Delays, scope creep, and busywork are things taken for granted.

But not at NerdCow. Here, we’re obsessed with efficiency, flexibility, and results. Since starting out in 2015, those have been our core principles. Get things done, with no fuss and no stress. The delivered work is proof it works. Your marketing team will work much better with us, because we recognise business is a team sport.

We invite you to dive into our process by watching the videos below. Those bite-sized clips will help you better understand how we make things happen. And if you’re left with questions, take a look at the FAQ section or book a call with Tomasz – our founder.

Let’s go through our 5-steps process to building websites that (always) wins

Stage 1

Start on the right note

From the get go, we lay down the solid foundations. NerdCow captures what you need and keeps the momentum going. Our team will dive into the current site, brand, and analytics to nail the starting point. We’ll also talk to the stakeholders, and organise a project space, so that everyone’s in the loop.

As a wrap up of this stage, you’ll get a video that sums up our findings and provides the next step recommendations. This stage sets the course for what’s next.

Stage 2

Knock, knock. It’s clarity…

Forget design by committee or “the loudest in the room wins”. Our no-nonsense workshops bring your team together and align their agendas, goals, and preferences. We shape up a website blueprint in focused, collaborative sessions. Then, u s i n g moderated user tests with your target audience we validate our assumptions.

But it isn’t just any website blueprint. It’s an interactive prototype that proposes an effective buyer’s journey, a core sitemap, key pages with layouts, and critical features to solve the challenge defined in the previous stage.

Stage 3

Win, win, and then win again

NerdCow treats your website as a product that needs to evolve – similarly to your software. It’s an ever-changing tool that plays the catch up game with your business. So, to keep it relevant, both teams drop ideas in your project space for us to refine – called pitches.

Our pitches are what a spark is to a bonfire – the beginning of something greater. They represent rough ideas that need shaping up. As a result, we get a constant stream of potential website changes that make the most impact. They also mark the start of our famous 4-week cycles.

Stage 4

Enjoy calm and intentional progress

No crunching. No yelling. No chasing. Sounds nice? In this 4-week long cycle, we deliver previously agreed pitches. Great balance of speed and quality. As an autonomous team, we take charge of designing and coding the new website features from start to finish – while keeping you in the loop.

You won’t have to wait until the end before seeing results. NerdCow aims to deliver business value as soon as possible. After rigorous testing, features go live – sometimes within days. If you’re ever in doubt, you can check your project space to see what’s up.

Stage 5

The end? N o p e , j u s t a b e g i n n i n g

The first week of each Cycle is reserved for clean up. You know… Bugs, typos, and optimisation. That’s also the time for you, the decision maker, to decide which pitches to include in the next cycle – with our guidance. It’s easy.

Our role changes based on what’s important

We’re focusing on stuff that matters the most at any stage.

Problem solvers for significant website challenges

Experts completing critical design and development tasks

Website advisors for your next best marketing move

Questions about the strategy and outcomes

How do you know if the website is winning?
How do you align the site with our target audience?
Can you share success stories from other clients?

Questions about the process and collaboration

Why not build websites the traditional way?
How long does it take to build a website?
How much time do you need from our team during the process?
How do you manage changes or new requirements during the project?
What happens if we’re not happy with the prototype or the final website?
Is content creation part of the process?

Questions about the tech and operations

Why do you use WordPress exclusively, especially for SaaS?
What is the ongoing support like?
How do you optimise the site for search engines and conversions?

Getting started is easy

Book a 30-minute 1:1 video call with Tomasz, our founder, to dive into our process, discuss challenges, and solution fit.