# How we facilitated workshops, validated a prototype and built a website for nPlan _in_ _one_ _4-week_ _Cycle_ nPlan approached us with an **extremely tight deadline for a new website**. The challenges were more complex than in a typical redesign. Rather than doing a “facelift” with improved messaging, we had a list of painful challenges that they discovered from user and investor feedback. We had two tough challenges. The first one was user-facing – **developing an assessment tool to prove nPlan’s value** in terms of savings from construction forecasting. The other was purely technical – we now work exclusively with WordPress, but in 2021 we helped nPlan in a less familiar environment of Webflow. ## **Speeding up workshops by going fully remote** Normally, in-person workshops take up three full days – often with travel time for our team. In this case, **remote workshops shortened this to just three 2-3 hour sessions**. It left us plenty of time to speed up the legwork. ### **The challenges of user testing in niche industries** While there are pros and cons to remote workshops, **the extra time was especially useful for recruiting participants for user tests**. In niche industries like construction forecasting, finding the right people for a test can be long and/or expensive. We spent most of the saved time to fine-tune the panel for moderated tests of a prototype. ### **An interactive prototype in one day** This is a standard for us – the prototype usually takes us six hours, give or take. It involves at least two people working together on design, copy, and assets. What was different this time was the extra preparation that remote workshops allow. Even though the core parts of the prototype come to life after the second workshop day, we were able to gather basic assets from day one. A core part of this was coming up with a fake brand for the test, which was very important here. **In micro-niches, user testers are sometimes aware of the brand we’re testing so a fake brand avoids skewed results**. ### Let’s turn your website into a growth engine Our 4-week optimisation cycles find the opportunities to improve your conversion rate AND deliver the necessary changes. It only takes one month to get started – no long-term commitments, no full redesigns, just tangible results. # Learn _the NerdCow way_ to build highly converting websites for B2B tech On the video call, we’ll go over our process using the real life example. We’ll discuss your challenges and map them onto the process to make sure we’ve got a solution fit. Plus, we sprinkle a few extras on top: High-level assessment of your website List of quick wins with the most impact Long term and short term roadmap Messaging test with your target audience ## **Know exactly what to do** **in under 3 business days** #### (Yes, you can stop researching agencies now.) **Enjoy the process demo. Spill the beans about your challenges** **a** **n** **d** **constraints. See if we’ve got a solution fit.** 30 minutes **Give us 2 business days to figure it all out. There are a lot of moving parts, and we want to do it right. That OK?** 48 hours **Pop back in for a presentation of the findings, ask questions, and leave happy. We’ll email the report to you, too.** 60 minutes **B2B marketers** trust our unique web design process.