How we increased data visibility by over 5x for TEG.tech on the new lead gen website

TEG is a logistics technology business targeting enterprises. Their small TAM and high-value purchases with long sales cycles were a unique website challenge. Prior to our redesign, it caused a lack of reliable data and made it hard to track conversions on the site.

Going against the typical structure of enterprise brochure websites

The typical response to the challenges of a business like TEG is to build a brochure website that stays the same for ages, until the time comes for a redesign 2-3 years later. For an innovative company like TEG, this wasn’t an option. Since TEG frequently exhibits at events and has an active content team, we needed to launch a dynamic website that would help the team capture leads.

1. Proving that a corporate website can generate leads

TEG is a corporate website, aimed at a tiny TAM of enterprise logistics companies. Understandably, the main focus for stakeholders was to nail the brand and information architecture. Together with the marketing team, we set out to treat the website as a proof of concept that it can generate leads on its own.

The mid-funnel content plugs engaging top-funnel prospects.

In an account-based marketing company, not everyone was fluent in editing WordPress content. To make up for that, we created an easily editable website. We did this by striking a balance between flexibility and rigidity – we stripped components of extra settings that the team wouldn’t use.

Not only did it make editing easier, it also reassured the team that the website will remain visually cohesive with the TEG brand.

A new pricing page that anchors the cost but also communicates the modularity of the solution.

2. Mobile-first site optimised for viewing during trade shows

Large events have one thing in common – they require portability. Whether you’re walking the floor or exhibiting at a booth, phones and tablets are your best friend. And what about people who want to check out your site during lunch break? Most of them won’t whip up a laptop in a crowded event space.

We designed a mobile-first website to accommodate exhibiting at events – and the 46.5% of mobile traffic to the site. Our work included landing pages and interactive quizzes, which the team can customise and use when exhibiting at trade shows.

A quiz used to engage with prospects during business shows.

We got a fast and modern website. It’s integrated with HubSpot and is easily editable by the team. Fantastic!

Luciana, Director of Marketing at Transport Exchange Group

3. Full compliance with cookie laws with over 50% acceptance rate

On B2B websites, people accept legally compliant cookie banners between 17-31% on average, based on several studies from 2024 and 2025. Since a lot of TEG’s products rely on compliance and identity verification, we’re dealing with an audience that is increasingly security- and privacy-aware.

Despite that, our bespoke and fully compliant cookie solution achieves over 50% acceptance rate, giving the team access to analytics data they would otherwise miss.

The UK law compliant cookie consent.

4. Seamless domain migration for a rebrand

In 2025, the company took the next step in establishing themselves as a leading logistics tech provider by rebranding to TEG.tech. We carried out the critical domain migration with just minutes of downtime and no SEO issues. The site retained 100% of the organic traffic shortly after the migration, and continued in the same fashion for the months after.

The newsletter landing page hero banner.

Let’s turn your website into a growth engine

Our 4-week optimisation cycles find the opportunities to improve your conversion rate AND deliver the necessary changes. It only takes one month to get started – no long-term commitments, no full redesigns, just tangible results.

Learn the NerdCow way to build highly converting websites for B2B tech

On the video call, we’ll go over our process using the real life example. We’ll discuss your challenges and map them onto the process to make sure we’ve got a solution fit.

Plus, we sprinkle a few extras on top:

High-level assessment of your website

List of quick wins with the most impact

Long term and short term roadmap

Messaging test with your target audience

Know exactly what to do in under 3 business days

(Yes, you can stop researching agencies now.)

Enjoy the process demo. Spill the beans about your challenges a n d constraints. See if we’ve got a solution fit.

30 minutes

Give us 2 business days to figure it all out. There are a lot of moving parts, and we want to do it right. That OK?

48 hours

Pop back in for a presentation of the findings, ask questions, and leave happy. We’ll email the report to you, too.

60 minutes

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